PPC means pay-per-click. Pay-per click (PPC) adverts are extremely good for commercial enterprises of all sizes.PPC ads in google are called as Adwords.Pay-per-click or cost-per-click term is used to direct traffic to a website.Pay per click advertising is based on keywords. In pay per click the amount of money is spent when clicking the advertisement. The advertiser spends money every time the advertisement is being clicked. In pay per click the advertisers set the bid to the keyword that they target.Google Adwords is one of the most popularizing PPC advertising in the world.
Pay per click is calculated by advertising cost divided by ads clicked.There are two models for determining pay per click namely:
- Flat-rate PPC
- Bid-based PPC
FLAT-RATE PPC:
In flat-rate pay per click the publisher and advertiser agreed upon an amount that they pay while the advertisement is being clicked by the user. These model PPC compares to sites like eBay and Kelkoo etc..These sites will publish rates for specific keywords and phrases.
BID-BASED PPC:
The advertiser signs a contract that permits them to contend against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.
Managing your PPC campaigns:
After creating your PPC campaign you have to monitor your campaign regularly to make it effective. Performance of campaigns should be validated regularly. The following adjustments should be made in the campaigns namely:
ADD PPC KEYWORDS:
Add the related keywords for the business to expand your business.
ADD NEGATIVE KEYWORDS:
Add negative terms to improve campaign relevancy.
SPLIT AD GROUPS:
By breaking up the ad groups into click-through rate and quality score, we can produce more targeted landing pages and text advertisements.
REVIEW COSTLY PPC KEYWORDS:
Use the keywords if there is any necessary condition.
REFINE LANDING PAGES:
Landing pages should relevant and avoid sending more traffic to the same pages.
With small initial investment business associates can gain more benefit.By using PPC advertising we can set our own budget for business and brand awareness helps the product in popularizing.
If you like to set PPC campaign for your website please mail us at support@webkites.in or visit www.webkites.in to view more.
